May 8, 2018 is a day to be remembered! This day marked a milestone for your credit union as we evolved from Air Force Federal Credit Union to our new brand, AFFCU.
But it is not just a different name you will be seeing throughout this process. Your credit union is undergoing a complete brand change from a new logo and a new, highly improved website, all the way down to the collateral and signage you see in our branches. This transformation is going to be a process, but it is a process that we are very proud of and excited about.
Why the need for the brand update? Well, as the diversity of our membership grows, we feel that we need to make a change alongside with it. A brand that incorporated the acceptance of all members, military or not, was necessary for us to continue to evolve into the financial institution we know we are.
We will continue to fulfill our promise of serving you with Integrity, Service and Excellence. We thank you for entrusting us with your finances and look forward to embarking on this journey with you by our side as we move forward into becoming the new AFFCU.
To learn more about the release of our new brand identity, watch our brand revel video on our New AFFCU page.